Adding Companies you wish to pursue is STEP ONE in the CRM Sales Workflow.
Start by going to Companies on the main navigation menu on the left side.
Click +Company button in the upper right corner to Add a New Company into CRM.
When the Add New Company screen appears, enter the Company name, address etc.
With the dropdown, indicate the "Company Type"; Shipper, Consignee, Carrier, etc.
When all Company data has been entered, click the blue Save button.
Congrats - you added a new Company!
Be sure to add at least one CONTACT to your Company before moving on to...
STEP TWO in the CRM Sales Workflow: add a deal with one or more "lanes".